Choosing the best social media platforms for your charity 

As you well know, there are many social media channels out there, and each platform works in a variety of ways to connect and create thriving online communities. This is one of the reasons I am continually asked by charity leaders which social media channel(s) are the best one’s to use to connect with their potential donors and service users online.

In answer to that and when it comes to conducting a social media or digital audit for, I often find that they have several inactive channels on all social media sites.  Although having what may be deemed ‘a presence’ online, the problem with inactive channels is that they are unappealing to online users that visit them. 

On top of this, if all of your social media channels use the same content and doesn’t engage them, potential donors will see that you haven’t taken the time to consider what it is they want and will be less inclined to follow you, let alone revisit your profile. 

This is why, it is a good idea to take the time to think about your audience to figure out which social media channel will work for you, and how you will use it to connect and engage with your online audience consistently.

 Who is your ideal donor?  

 Are you looking to connect with the public or professional organisations? 

Asking yourself these questions and really drilling down into who they are and their motivations will help start to get an idea of how you will tailor your approach to your potential audience. 

What are you trying to achieve with social media?

Setting goals is a sure fire way to get where you want to be. By setting goals, you create your vision and motivate yourself to implement a plan of action that will get you the success you require.This is one of the reasons getting your head around social media metrics is a good idea, as it will give you a good idea of how you can measure your efforts and understand ways to move forward.

For now though, let’s have a look at some statistics to give you more of an idea of each platforms authority and the ways it is used to raise awareness of your charity and increase donations.

 Social media channel stats snap shot:

Facebook has 2.23 billion monthly active users,
There are 1.74 billion monthly mobile users of Facebook of which,  53% female and 47% male.93% of marketers ​use Facebook advertising regularly

Twitter has 326 million monthly active users with a total of 500 million Tweets sent per day.
37% of Twitter users are aged between 18 and 29 with 25% of users being between 30-49 years old.<

85% of small and medium business users use Twitter to provide customer service ​

LinkedIn has a total of 590 million users and 260 million monthly mobile users.

61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.

44% of Linkedin users are active.

Instagram has a total of 1 billion users, 500 million daily active users.

95 million photos and videos are shared on Instagram per day and there are 25million businesses on the platform

Pinterest has a total of 250 million users, 2 million of which save Shopping Pins on Boards on a daily basis.

81% of Pinterest users are actually Females.

40% of New Signups are Men and 60% New Signups are Women

Have these questions and statistics helped you get more of an idea of figuring out who you are looking to target online, and which social media channel you could use for your charity? If so, let me know by leaving a comment below.

If you’re looking to discuss your social media strategy in more detail and require assistant, get in touch.