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Choosing the best social media platforms for your business


As you well know, there are a number of social media channels out there, and each platform works in a variety of ways to connect and create thriving online communities.

This is one of the reasons I am continually asked, by business owners, which social media channel(s) are the best one’s to use to connect with their customers and potential customers online.

In answer to that and when it comes to conducting a social media or digital audit for a business owner, I often find that they have a number of inactive channels on all social media sites.

Although that having a presence online may seem OK, the problem with inactive channels are unappealing to online users that visit them.

On top of this, if all your social media channels use the same content, online users will see that you haven’t taken the time to consider what it is they want and will be less inclined to follow you, let alone revisit your profile.

This is why, it is a good idea to take the time to think about your audience to figure out which social media channel will work for you, and how you will use it to connect and engage with your online audience consistently.


Who are your target market?

Are you looking to connect with other business’s (B2B) or consumers? (B2C) Asking yourself these questions will help start to get an idea of how you will tailor your approach to your potential audience.

Who are your audience?

Try not to think of this question finding out who your target market are but more about analysing the demographics of your audience; where do they live? how old are they? what do they like doing and most importantly of all, what are they looking for and how do you help them get what that want? (ideally from you.)


What are you trying to achieve with social media?

With all things business related, setting goals is a sure fire way to get where you want to be. By setting goals, you create your vision and motivate yourself to implement a plan of action that will get you the success you require.

This is one of the reasons getting your head around social media metrics is a good idea (blog to follow,) as it will give you a good idea of how you can measure your efforts and understand ways to move forward.

For now though, let’s have a look at some statistics to give you more of an idea of each platforms authority and the ways it is used to raise awareness and increase customers for businesses.

Social media channel stats snap shot:

Facebook has 2.23 billion monthly active users,
There are 1.74 billion monthly mobile users of Facebook of which,  53% female and 47% male.

93% of marketers ​use Facebook advertising regularly

Twitter has 326 million monthly active users with a total of 500 million Tweets sent per day.
37% of Twitter users are aged between 18 and 29 with 25% of users being between 30-49 years old.<

85% of small and medium business users use Twitter to provide customer service ​

LinkedIn has a total of 590 million users and 260 million monthly mobile users.

61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.

44% of Linkedin users are active.

Instagram has a total of 1 billion users, 500 million daily active users.

95 million photos and videos are shared on Instagram per day and there are 25million businesses on the platform

Pinterest has a total of 250 million users, 2 million of which save Shopping Pins on Boards on a daily basis.

81% of Pinterest users are actually Females.

40% of New Signups are Men and 60% New Signups are Women

Have these questions and statistics helped you get more of an idea of figuring out who you are looking to target online, and which social media channel you could use for your business? If so, let me know by leaving a comment below 😉

Additional blogs will be released to give more clarity on figuring out which platforms will help you connect with customers, so stay tuned (you can sign up to my blog emails to receive notifications when new blogs are released.)


If you’re looking to discuss your social media strategy in more detail and require assistant, get in touch.