What are keywords in SEO
When it comes to SEO keywords are essentially code that help Googlebot identify and categories your page so that it can pull your page to the forefront when it matches users search queries via it’s search engine.
Keywords can be used in your website content, meta titles and description, headings and sub-headings of your page content and blog.
There are a few variations of the types of keys words that can be used. Here’s a run down of them:
Short tail keywords
Short-tail keywords are keywords that are three words or less. These keywords are usually the go to words that a business will use when categorising its business and services. As such, short tail keywords are in high use and therefore are harder for you appear on search engines first page.
This doesn’t mean that you shouldn’t use them as they still help Google to define your website, it just means that a bit more extra work is needed to help your business stand out.
Long tail keywords
Longtail keywords consist of three or more words or phrases that are specific to your business and services. These keywords or phrases are usually entered in the form of a question phrase that are entered into search engines.
Getting an idea of the questions your potential customers might use and inserting them into your website content, can help you improve your ranking in search engine results.
Using geo-targeting keywords includes adding location based keywords into your website content./ for example if your business is based in New York, adding the New York to your content (in context) will help customers within in that area find you with ease.
The reason for this, is down to the fact that search engines utilise GPS location data of search engine users to provide results that will help them access the information they need.
As location is an important aspect of using keywords and search engine optimisation, if you’re looking to sell services globally or set up sites in multiple locations across the word, its a good idea to hire a translator who can help you to utilise translate and utilise keywords in particular languages.
In addition to this, Google is banned in China, so researching search engines used in specific countries and familiarising yourself with how they work is a must when it comes to succeeding with international markets.
To get an idea of keywords that are relative to your business Google Keyword planner can help you do this.
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