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Have you ever wondered if it’s possible to track how many times your online campaign content has been accessed and consumed by online readers? Or has a manager requested that you find out if this can be done and now you’re scrambling round to find the answer?

Of course, there’s a number of analytic programs out there that can do this at a cost, but Google URL builder (GUB) can provide you with this information for free, costing just a few minutes of your time. Not only is GUB this easy on your budget, it helps you identify which of your platforms are the best ones to drive traffic to your websites, in addition to providing you with ongoing tracking of your online content.

What is GUB?

In short, GUB allows marketeers to add campaign parametres to a URL so that it can be tracked. When a campaign tracked URL is posted and promoted on your marketing platforms and clicked on by users, this information is fed back to Google Analytics. This data can then be accessed to show how successful your promotions are for the URL of your online content, for each separate platform. Thus, giving you the insight needed to learn which platform works well for your specific types of content.

Google analytics
First things first though, before using Google’s URL builder,  you will have to ensure that you have a Google Analytics account that has been set up and linked to your website. If you haven’t already got a Google Analytics account, you can set one up and then ask your web designer to link your account to your website ASAP. Once this is set up, you will be able to use GUB and access the tracking results via Google Analytics Campaigns Report.

Get started with GUB
Below is a a step by step outline of how to use GUB to create a tracked URL (see image.)

Visit https://ga-dev-tools.appspot.com/campaign-url-builder/ to access the form and create a campaign tracked URL.

Some time must be left e.g. a week, month etc for the tracking data to collate, but once it has, you can find out how well your content did by logging into Google Analytics and accessing the campaign reports.

Happy tracking!

Freelance Marketing consultancy and support