Facebook profiles, pages and groups…what’s the difference?

Mark Zuckerberg announced that Facebook has over 2,200,000,000 users, making it the number 1 social media platform  used across the globe. With such a high amount of users to engage, it’s understandable that businesses, community groups and individuals would want to use the platform to their advantage. But where do you start?

Facebook has a number of features that can be used to build an online community and the one feature that individuals get to grips with first is a personal profile. A personal profile is always needed no matter how you intend to use Facebook and it’s the building block you need when it comes to creating a Facebook page or group, but what’s the difference between each one and how do you decide which one is best for you?

Below is an overview of these tools to help you make an informed decision.

What is a personal profile on Facebook?

Personal profiles allow users to connect with their friends, family and peers. The features included when using a personal profile are as follows:

  • Allow you to share text, photos, videos updates with friends and family.
  • Enables you to follow and get updates from businesses and organizations you’re interested in.
  • Gives you access to messenger, which you can use to start conversations.

What is a Facebook business page?

Facebook business pages look similar to a personal profile, however they come with a number of business and brand management tools that allow you to:

  • Create awareness of your company to help you build a fan base and interact with potential customers
  • Keep your page fans up to date with news and products
  • Provide customers with another way of contacting you, enhancing customer service
  • Increase leads and sales

When setting up a page, Facebook provides you with a number of page templates that have different tools you can utilise to help you reach your business, organisations or non-profits aim.

What is a Facebook group?

Facebook groups enable small groups of people who are interested in specific things to connect, discuss and share information.

Examples of different types of groups are work groups where employees can share information, local community groups e.g. neighbourhood watch, groups that share information around skills e.g, cooking, baking etc. There are an abundance of groups on Facebook, you just have to know what your type of group you’re interested in starting/joining.

  • You can connect and share information with small, select groups of people.
  • You can use groups as discussion forums and to chat about specific topics.
  • You can add events to your group and set up a calendar to stay organized.
  • You can manage and control member access.

When creating a group, you have the following options:

  • An public group allows anyone to join and become a member
  • A closed group allows individuals to join but an admin must approve their request. It is more difficult to share information to your personal profile but you can share the group URL and encourage others to request to join.
  • A secret group does what it says on the tin. Members are added via invite only.

So there you have it, now all you need to start thinking about is getting set up and finding your voice on whichever type of the above Facebook tools you use to connect with others.

Follow up blogs to help you do this will be posted soon. In the meantime you can Join the Business and Marketing Facebook group and share and keep up to date with information around these subject areas.

Ideal Directions deliver Facebook training sessions to help you and your staff get started and find the best ways to engage your potential customers online.

For more information on Facebook training sessions for you or your staff, get in touch.