You’ve probably been told enough times that ‘you need to get online’ because ‘that’s where your customers are.’ Now this may be true but it: a) depends on the demographics of your customers and b) depends on which online platforms your customers choose to engage with.
Thats not to say that you need to carry out a consultation to find out, but knowing your customer demographics will help you make a decision on how you will attract your audience and which platform(s) you could use to do so. If you already have an idea of your demographics then you’re half way there. Your next step is thinking about which digital platforms you would like to use, which is why I have created the list below to give you an idea of the number of online platforms that could help you grow your business.
Website Your company website is your businesses online home and showcases your services, products and brand. A good website is designed with the customer’s journey in mind and aims to engage, convert and retain your customers. If you’re planning on using your website as your main online port of call for customers, then having a solid website marketing strategy will involve keeping your website up-to-date with engaging content that will appeal to your customers on a consistent basis.
Social Media Marketing Social media marketing involves utilising single or multiple social media platforms to distribute content that engages online audiences to drive sales and increase brand awareness. They can be used as an additional platform that increases your digital footprint and increases traffic to your website.
Email Marketing Email marketing allows businesses to promote specified and personalised company messages and promotions to segmented target markets via email. Email marketing is a cost effective technique that can encourage a quicker response rate from target markets.
Search Engine Optimisation (SEO) The aim of search engine optimisation is to drive your businesses website to the first page of search engines such as Google, Bing and Yahoo without using paid for services. Search engine optimisation is a long-term commitment that includes implementing techniques across a variety of digital platforms and your online content.
Adverts can be designed and distributed across multiple websites and platforms with high visitor numbers to encourage brand awareness and sales conversions. One of the main benefits of using digital marketing includes having access to analytics that will give you an insight of if and how your marketing efforts are working. Armed with this information you will have the opportunity to build engaging campaigns that consistently work for your business.