How to organise my social media posts?
Click to download your free social media content calendarHow do I organise my social media posts? The time has come where you've finally taken the plunge and gotten to grips with your social media channels, which one's you're going to use and how you're going to work...
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The Instagram Follow and Unfollow game
The Instagram Follow/Unfollow game If you've never heard of the follow/unfollow game that people play on Instagram, it can be a pretty rude awakening. So, what is it and why is it even a thing? The first time you notice it, is when you've created a published a post...
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How to avoid LinkedIn’s commercial use search limit
How to avoid LinkedIn limit of search With 590 million users on LinkedIn, 61 million of which are senior level influencers and 40 million in decision-making positions, it's understandable to want to get searching and connecting with individuals, so you can build...
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Being authentic on social media
Being authentic on social media No matter what your personal opinions are, when it comes to social media, if you’re a business owner, you can’t afford to miss out on the wealth of opportunities social media has with regards to bringing new customers to your door....
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Maximising your exposure in Facebook’s News Feed
Maximising your exposure in Facebook News Feed Your Facebook News Feed is available when you login to Facebook, and it includes status updates, photos, videos, links, app activity and interactions from people, Pages and groups that you follow. All News Feeds are...
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Everything you need to know about Twitter Hours
Click to download your free business Twitter Hours by locationEverything you need to know about Twitter Hours Twitter Hours (or Twitter Chats as they are sometimes known) are a tool that help users build online communities on Twitter. They exist to help Twitter users...
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What are hashtags and how to use them on social media
What are hashtags and how to use them on social media? The hashtag symbol (#) was first used on Twitter in 2007 and was created to help users filter and search for content, specific keywords, terms or phrases. To do this, users would add a hashtag to words or phrases...
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Social media metrics
What are social media metrics? With all things business related, setting goals is a sure fire way to get where you want to be. It can help you visualise and motivate yourself to implement a plan of action; giving you the results you require. Before you contemplate how...
read more Which social media channel is right for your business?
Choosing the best social media platforms for your business As you well know, there are a number of social media channels out there, and each platform works in a variety of ways to connect and create thriving online communities. This is one of the reasons I am...
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New Facebook Page Appointments
New Facebook Page Appointments For those of you that use Facebook business pages, Facebook has introduced an appointment tool so online users can book appointments with you. To use the tool navigate to your page and look for the 'Appointments' box that appears above...
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What is Google My Business?
What is Google My Business?Google My Business (a.k.a GMB) is a free Google tool that gives you the opportunity to create a listing for your business that will appear on Google Search and Google Maps.If you have a new business, it may appear under another name on GMB...
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The truth about marketeers and what we need
The truth about marketeers and what we need I’ve been going to a lot networking events recently and one of the joyous aspects about this is meeting other marketeers and advertisers. I’ve started connecting with others who have come up against the same issue again and...
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#SEOStart2019 episode 4
Does social media affect SEO ranking?When it comes to search engine optimisation, just having a social media site wont directly increase your ranking in search engines, but there are a number of tasks that you can complete that can indirectly increase your visibility...
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#SEOStart2019 – Episode 3
What is Google My Business?Google My Business (a.k.a GMB) is a free Google tool that gives you the opportunity to create a listing for your business that will appear on Google Search and Google Maps. Once you've created an account, Google reads the information you...
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SEO Start 2019 – Episode 2
What are keywords in SEOWhen it comes to SEO keywords are essentially code that help Googlebot identify and categories your page so that it can pull your page to the forefront when it matches users search queries via it’s search engine.Keywords can be used...
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SEO Start 2019 series – Part 1
What is Search Engine optimisation?Search engine optimisation is the process of driving organic traffic from popular search engines such as Google, Bing and Yahoo to your website. The aim of SEO is to increase your websites ranking on search engines.Research shows...
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What are Facebook page roles?
What are Facebook page roles? If you are a small to medium business and have a number of people contributing to your Facebook promotions, you will need to give multiple admins access to posting on your Page, so that your page is active on a continuous basis The page...
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How to like a Facebook page from your business page
'How to like a Facebook page from your business page Liking another Facebook business page with your own business's may seem like a bit of a redundant feature but it isn't and here's why...Not only does liking another page help you keep updated with what other...
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Tagging other pages on Facebook
Tagging other pages on Facebook In the world of Facebook, 'tagging' another page refers to mentioning another page in your post to: a) prompt a response that will increase engagement (e.g. comment or like on your post) from the page you have 'tagged,' who will...
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What is Google Ad Grants for nonprofits?
What is Google Ad Grants?Google Ad Grants is a great way for non profit organisations to increase their presence by utilising adverts in Google's search engine. The application is offered to non-profits that qualify for the service, thus providing charitable...
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Get your Facebook business page verified
Get your Facebook business page verified A Facebook verified page is a page that has a blue tick that can be seen next to a pages profile picture. This blue tick notifies online Facebook fans that your business or charity is a legitimate brand. By going through the...
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SEO vs SEM – Whats the difference
What is a search engine? All search engines work on the premise of collecting data and fetching a list of results from across the internet, based on keywords input into a search engine by users. The list of results are presented as web links that lead to websites with...
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Choosing the best Page template for your Facebook Business Page
Click to download your free Facebook Templates Tab cheat sheet Choosing the best Page template for your Facebook Business PageWhen it comes to creating a Facebook Business Page, one of the best things you can do is familiarise yourself with the tools available to help...
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Facebook Page call to action buttons
Click to download Facebook call to action chart Facebook Page calls to action and what they do? In marketing, a call to action is an instruction to an audience that provokes a response. When using social media, a call to action can be evident in the form of a e.g....
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Rise of the virtual assistant (VA)
What is a Virtual Assistant? A Virtual Assistant (VA) is an individual trained within a specialist field such as administration, business, marketing, finance etc, who is hired on a self employed or freelance basis. Their work involves completing a range of tasks or...
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Facebook redesigns business pages to improve customer interactions
Facebook redesigns business pages to improve customer interactionsWith over 1.6 billion people connected to local businesses and more than 80 million businesses relying on Facebook to increase their online presence and sales, Facebook have announced a number of...
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Managing your time on Facebook
Facebook have announced that they will be introducing a time management feature that allows users to have more control over the time they spend on Facebook and Instagram. The tools have been introduced as a result of research conducted by Facebook that analysed the...
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Facebook profiles, pages and groups…what’s the difference?
Facebook profiles, pages and groups...what's the difference? Mark Zuckerberg announced that Facebook has over 2,200,000,000 users, making it the number 1 social media platform used across the globe. With such a high amount of users to engage, it's understandable that...
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Google URL Builder – what is it?
Have you ever wondered if it's possible to track how many times your online campaign content has been accessed and consumed by online readers? Or has a manager requested that you find out if this can be done and now you're scrambling round to find the answer? Of...
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Have some equality with your tea
To celebrate 90 years since the Representation of the People Act 1928, Dudley Youth Council will be holding an EqualiTea event for Dudley residents.The national EqualiTea initiative has been developed by the Houses of Parliament’s Education and Engagement Service,...
read more Facebook removes editing tag
Facebook has recently (and very quietly) removed the edited tag on posts that have been amended by admins. When the edited tag was visible, it drew attention to changes so that users could choose to view a complete history of posts edited by admins. View...
read more So long Twitter dashboard
Twitter have announced that Twitter Dashboard for businesses will be closing down on 3rd February, just 7 months after it was introduced.The announcement was made via a series of tweets on Twitter Dashboards Twitter profile on 10th January. The free tool helped...
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Digital marketing platforms
You've probably been told enough times that 'you need to get online' because 'that's where your customers are.' Now this may be true but it: a) depends on the demographics of your customers and b) depends on which online platforms your customers choose to engage with....
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Defining your target market and customer
Defining your target market and customer A target market can be defined as a particular group of customers or potential customers a business aims its products and services towards. Target markets can be broken down into a number of market segments.Doing so can help...
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Traditional Marketing & Digital Marketing
Traditional Marketing & Digital MarketingMarketing in today’s business environment has changed drastically due to the rise of the Internet. As digital platforms become home to a number of diverse online communities and more importantly, potential customers,...
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